HIT-FIT (Pain is Temporary, Pride is forever)
About-
HIT-FIT is basically a start-up idea that will be working on the health and fitness of the people. Our main idea is to help people who can’t go to gym or the ones who cannot manage their time for workout session. People can start doing workout from home with merely any equipment’s required for staying fit. So, for all this benefits they just need to sign-up on HIT-FIT and fill the registration form which is online too and can get started with this journey for staying fit and healthy.
Market Demand-
The COVID-19 pandemic is an unprecedented time all across the world. Worldwide, extensive social distancing policies are put into place, restricting people’s daily activities and worldwide pleas from governments asking people to stay safe and stay at home. These social distancing measures mean that people have far fewer opportunities to be physically active. Thus HIT-FIT will fulfill this drawback and help the people to work out from home which implies full precautions and not violating the government laws as well.
Relevant Products in the market -
Though there are many other companies in the market, but here is how we are unique in our way: -
- Often, strength and balance training are forgotten as being part of physical activity and many companies only focus on the aerobic fitness component but we do focus on that too.
- We do provide certified trainer to help you do the exercise in right way and also to have a one-on-one conversation related to any problems or difficulties in achieving target.
- We have full body transformation programs too for men and women both in which first your BMI is measured and then transformations may vary depending on the goal a person is trying to achieve: it can be weight related (if you want to lose or gain some kilos), muscle mass related (if you want to gain muscle mass) or health related — get fitter, faster or stronger.
- We do provide Body Transform Nutrition DIET. It is based on smaller more frequent meals that allows bodyfat to be burned for energy and also promotes toning/growth of lean muscle. You can follow the food plan indefinitely as it does not require extremes in what you can or cannot eat. Results are very fast because the food plan is part of a complete program.
Target Customers-
Our primary target are the gym enthusiast either men or women who can’t manage their time to go to gym regularly or who can’t go due to this current pandemic situation. In this they just need to fill the registration form that too online and can download the app or use website.
Also, this pandemic has resulted in people losing their jobs, so our secondary target are the people who are professionally trained or worked as a trainer in the gym before the pandemic, so that we can hire them on monthly basis and further they can serve to our customer and help them achieve their target and goals.
Required Knowledge or Expertise-
- Research: -
Regular physical activity benefits both the body and mind. It can reduce high blood pressure help manage weight and reduce the risk of heart disease. As new COVID-19 cases continue to emerge many healthy individuals are being requested to stay at home in self- quarantine. fitness centers and other locations where individuals are normally active, will remain temporarily closed. Staying at home for prolonged periods of time can pose a significant challenge for remaining physically active. Self-quarantine can also cause additional stress and challenge the mental health of citizens. Physical activity and relaxation techniques can be valuable tools to help you remain calm and continue to protect your health during this time.
So, keeping all this in mind, we looked for our rival companies and their drawbacks too and planned to do something unique and more efficient than them. Also, keeping in mind that we aren’t repeating same.
2.Hardware Required: -
A good working PC was must with a good stable data connection, that’s it. While our customers can use any of the two- website or app, both are quite simple to operate. App being available on both iOS and android make it convenient for users, hence they can use laptop, tablet, PC or MAC.
3.Software: -
It required a good knowledge of programming languages like python, c, c++, java and HTML. We were also required to know about the development of app, it is built through many components and tools which allow a developer to write, test and deploy applications into the target platform environment.
Also, to get familiar with the terms and conditions of google play store and app store and their policies as well. And At last, to learn how to make our website and publish it and terms related to that.
How we will be working-
The working of our app can be visualized below: -
1.The app will have 2 options- whether to sign up as a client or as a trainer. (NOTE- only certified trainers are approved)
2. We will be sorting trainers for our clients in a list so that they can choose whosoever they want to according to themselves.
3. Choose a specific plan according to your aim, whether to lose fat or gain muscle or to stay lean.
4. Different workout and diet plans will be there for people with different physique and their goals.
5.Free Tutorial videos for the clients to get started with, which will help them to learn the right posture for specific exercises.
6.Fitness tracker will be inbuilt in our app which help them to count their steps and burned calories per day. Also, water reminder and some other specific goals will be there.
7. The 3 months full body transformation costs only Rs.6000/- in which a specific certified trainer also personalized diet plan is included.
8.Rs.1200/- for one month to start doing normal work out session also included with free tutorial videos.
9.Texting, calling function will be there to directly contact to his/her personal trainer. (NOTE-only for the full body transformation plan)
Estimated Budget-
The total estimated budget includes various aspects, the list of requirements is mentioned below-
- Purchasing domain name-Rs.10000/year.
2. Publishing app on Google Play Store- Rs.2000 (one time pay).
3. Publishing app on App Store-Rs.8000/year.
4. Publishing Website- website development costs anywhere between $100 and $500.
5. Hiring professional trainers-Rs.8000–16000/month based on their experience level.
6. Advertising- the average costs for a 30-second ad spot on local TV, however, can be just $5-$10 per 1,000 impressions (CPM). Advertising on popular streaming services average around $10 CPM (YouTube).
Marketing Plan-
A gym marketing plan has the same fundamentals as most strategy documents…
- WHY (objectives)
- WHAT (strategies)
- HOW (tactics)
Objectives- Our aim is to target the people who are not able to join gym due to this pandemic or the one who cannot due to bad time management skills whether it be men or women. Doing exercise keeps our body and mind fit and healthy and that’s what our main objective is.
Strategies- Building an app and a website too as a whole. Proper advertisement so that people can get to know about our amazing service and programs that we still offer in this pandemic time to stay fit, including certified trainer, diet plan, full body transformation etc.
Tactics- We will be going to achieve this by marketing our ads through online websites. Various paid promotions of our website and app in social media like YouTube, Instagram, Facebook etc. with the help of influencers. Putting ads on different apps, websites too where people search of fitness tips or how to lose weight will be targeted. Banners and newspaper are also a way to attract audience.
Risk Analysis-
Each and Every startup has an equal (50–50) chance of hitting a success or touching the downfall. No doubt there is a possibility of any one of the above for us too. Possibly if people don’t find our idea interesting or they think price we asking for is too high, or they don’t find the training and diet effective (though it depends on one’s principle and discipline that how badly they want to achieve their target) then definitely our company will bear a heavy loss.
But on the other hand, if it works, people aimlessly sitting at their home, barely doing anything, mentally stressed, ready to give their best at any cost but aren’t able to do so because of this lockdown, high on urge of losing weight that they gained in this period and opt a fit and healthy lifestyle will definitely look forward to this and so our company will hit a success.
Milestone and Timeline-
Our goal is to be a platform that helps the people to stay fit and healthy all over the world. Since we have developed an open for all website and app, which means there is no such restriction till we talk about in our country only. Anyone from anywhere in India can use the service.
All the formalities including each and every thing like building an app, website, hiring trainers, marketing etc. Will at least require 6 months to properly function upon. After these 2 months of trial too.
Once all this would be done, we will launch all the things together. Each and every thing will be in complete surveillance whether its reviews or drawbacks or looking into what people demand more or income we making out of all this.
If all this worked pretty well, then we will think about extending our boundaries to foreign countries too.
. . .